Make Your Business Card Your Best Salesman
Author: Rick Hendershot
One of the most important building blocks of a good marketing plan is your business card. It is far and away the most likely item to find its way into the hands of your most important business contacts. And it is the one thing that is likely to remain when all your other marketing materials are long gone.
In other words, your business card is much more than just a piece of paper with your name, address and phone number printed on it. It is a powerful sales and marketing tool. And it should be designed with that purpose in mind.
What can a business card do for your business?
Before asking the inevitable questions about the design of your business card, you should ask what its funct...
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